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Summer is open season for bratwurst!

It’s no secret: Germany loves barbecues – you might even say it’s the European BBQ champion. The next time you fire up the grill, there’s one thing you shouldn’t do without: a bratwurst, grilled to perfection. Crispy on the outside, juicy on the inside. It doesn’t get any tastier!

But the bratwurst segment is more complex than it might seem at first glance. Demand is extremely volatile and depends heavily on the weather. When sunshine is forecast for the weekend, the bratwurst supply has to rise to demand. In the high season, that can mean several hundred tons every week. This is a real challenge when you’re dealing with fresh products!

But the sausage experts at The Family Butchers know what they’re doing. Thanks to automation and high-tech, fresh, top-quality products roll off the production line at TFB plants at a moment’s notice. Not to forget the dedicated employees in the bratwurst segment, who work multiple shifts and on weekends, with additional support from seasonal workers, to reliably guarantee the supply of this hot-item barbecue product in top butcher quality.  

Crazy for a brat? The makers of the high-demand bratwursts from The Family Butchers tell us what matters most in this business. Now, in a new episode of TFB talk.


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